On Wednesday, June 18, 2025, we had the opportunity to interview Sheree and Brian Thornsberry and Ashley Herzberg. Sheree and Brian are the owners of Innumero Wines. Ashley is their winemaker. We covered their first Chardonnay which is from the 2023 vintage. We also covered seven Pinot Noirs. One from the 2021 vintage, two from 2022, and four from 2023. Below you can learn about Innumero and read about these wines.
Before we get to the wines, I thought I would share some tidbits that Sheree, Brian, and Ashley shared in the interview.
- Some background on Sheree and Brian Thornsberry.
- Moved from St. Louis to Santa Rosa, CA.
- Motivated to follow their dream after their eldest son told them they were “above average.”
- They started the winery in 2021.
- Sheree is the CEO and runs the winery business day to day.
- Brian still works full time in financial services and has been doing that for 30 years.
- Brian works with the vineyard owners and sources all the grapes for their project.
- Why Innumero and what does it mean?
- Meaning: (Latin) countless, numberless, beyond the numbers.
Some background on Ashley Herzberg.-
- Ashley is from the Tahoe area and studied chemical engineering at the University of Nevada.
- Ashley left a medical career to start working at Owl Ridge Wine Services in Sebastopol.
- At this custom crush facility, Ashley quickly moved up from Lab Technician to Lab Manager and worked with Merry Edwards and Carol Shelton.
- By mid-2007, Ashley found herself at Mauritson Wines as Enologist and soon was named Assistant Winemaker.
- In 2011, she decided to take the leap into consulting.
- She started making Chardonnay for Bacigalupi Vineyards for their inaugural vintage of 2011.
- Since 2011, she also makes sparkling, and Rhone styled wines for Amista Vineyards in the Dry Creek Valley. She also helped them achieve their organic certification of their vineyards in 2024.
- Ashley brings her scientific approach to the art of winemaking, ensuring control and consistency while letting the natural expression of the vineyard shine through.
- We learned about bulldogging from Ashley.
- We learned that the Innumero wines are unfined and unfiltered.
- Ashley uses very little intervention in their wine. This allows the vineyard to express itself.
- We learned that sometimes Sheree and Brian come up with new ideas and Ashley says. “We are not going to do that.”
- Ashley makes the Innumero wines at Grand Cru Custom Crush.
- We cover a lot of wines made in this facility including Saxon Brown, Black Kite, Moret Brealynn, and Maritana.
- What is new at Innumero?
- They will introduce a Sauvignon Blanc to the lineup for the 2024 vintage.
- They will have another Chard from the Ellen Lane Vineyard coming online this fall.
- The will have a new Pinot source for 2025. 100% 777 Clone from Lancel Creek Vineyard.
- They are also looking to source grapes from the Shark Tooth Vineyard which is three ridges from the ocean. It is new vineyard in the Fort Ross-Seaview AVA developed by vineyard architect and manager Charlie Chenoweth.
- The 2023 Chardonnay is Innumero’s first ever Chardonnay produced.
- Norstar Wines
- The name “Norstar” set their compass for their direction and what they wanted.
- In 2022 and 2023 they used 100% Wente in this wine.
- Little Boot Vineyard is 6-7 acres west of Sebastopol. In 2023 they used 100% Calera grapes.
- Bootlegger’s Hill Vineyard
- The Chard is 100% Hyde Wente grapes.
- The Pinot is 100% Pommard grapes.
- “Barrel Select” started with the 2022 vintage. This is a wine made from their best four barrels.
- You can hear a lot more details about the Innumero story in this interview on the Vintner’s Voice.
- Finally, you can hear both Sheree and Ashley on Ray Fister’s “Life Between the Vines” podcast from July 28, 2025.
Below is a summary of the wine offerings from Innumero that we covered with Sheree, Brian, and Ashley. The links below are to our full reviews. If you are interested in ordering and trying these wines here is how you do it. They are 100% direct to consumer. So, you can become an Allocation List Member via the following website link. Join the Innumero’s Allocation List.
1) Innumero 2023 Chardonnay “Bootlegger’s Hill Vineyard” (Green Valley) $65 (KWGTP 94)
2) Innumero 2023 Pinot Noir “Norstar” (Russian River Valley) $75 (KWGTP 92)
3) Innumero 2022 Pinot Noir “Norstar” (Russian River Valley) $80 (KWGTP 93)
4) Innumero 2021 Pinot Noir “Russian River Valley” $85 (KWGTP 94)
5) Innumero 2023 Pinot Noir “Little Boot Vineyard” (Green Valley) $75 (KWGTP 94.5)
6) Innumero 2022 Pinot Noir “Little Boot Vineyard” (Green Valley) $80 (KWGTP 93)
7) Innumero 2023 Pinot Noir “Bootlegger’s Hill Vineyard” (Green Valley) $80 (KWGTP 93.5)
8) Innumero 2023 Pinot Noir “Barrel Select” (Russian River Valley) $90 (KWGTP 94)
You can find reviews of past and future Innumero wines that we cover on the Innumero KWG winery page on our website. We hope you enjoy these terrific wines as much as we did. Cheers! – Ken